The SEO Industry Handbook (New 2008 Edition)
by Dr Richard G Lewis BA MSc DComm FCIM

$27.97

How to SEO like a Pro

Whether you are a beginner or seasoned professional, this comprehensive and practical handbook provides all the checks and balances you’ll need to ‘tick off’ to be sure you have done all that every top professional Search Engine Optimization company will do to get your website to the top of the major search engines.

Things change very quickly in the SEO arena but the procedures in this book have proven to have remained constant over the last 6 to 7 years because they are built on a foundation of (a) good website design (b) good understanding of the functionality of search engine algorithms, and (c) the declared long term strategies of the major search engines. These pillars of SEO are likely to remain the building blocks of SEO competency for the foreseeable future.

This book is for anyone in the SEO industry or anyone who wants more traffic to their website. You’ll learn how to managing keywords; understanding the role of links and linking; robots, spiders, and crawlers; maintaining SEO; analyzing success rates; and much more.

"Since dropping our SEO Company and following the advice of the book we’ve actually improved our search engine position and saved thousands of dollars!"
Sergey Banityuk, Sir Gallery.

The Secrets Internet Millionaires Won’t Tell You
Why People Buy From Some Websites But Not Others
by Dr Richard G Lewis BA MSc DComm FCIM

$27.97

The 10 Things ALL Successful Websites Do

This unique practical guide is a step-by-step action plan to achieving making $ERIOUS money online. This book reveals the 10 things ALL successful commercial websites have in common. Learn the secrets of:

• Knowing What to Sell
• How to Sell It
• How Much to Sell it For
• How to Sell Again and Again to the Same Customers and...
• What Successful Website Owners Won’t Tell You (This really is the secret to making $ERIOUS money online!)
• And much, much more...

Only buy this book if you are serious about making the most profit possible from your website. Learn every trade secret about selling products or services online. You’ll learn how to save money by testing pre-launch, how to market cost-effectively, how to turn every visitor into a customer, and how to turn every customer into a loyal repeat customer. The whole process, from customer acquisition to repeat sales, is covered in extreme detail. This amazing book will reward you many, many times over and above its cost price.

"This book is like a blueprint for making money online!"
Dr Ben Black, Internet Marketing legend and best selling author.

Commercial Website Design That Really Works
No Bells, No Whistles; Just Design That Actually Helps to Sell Things by Dr Richard G Lewis BA MSc DComm FCIM

$27.97

Use the Same Secret Selling Techniques as All Major Brands

Did you think it was a coincidence that you have to walk to the back of the store, past rows and rows of groceries (and purchasing opportunities and sample special promotions), following the wonderful ‘fresh baked’ smell to collect your daily bread? Just as the shopping aisles, smells and colors used by all the large retail brands are carefully constructed, so the design of your website can take your visitor by the hand and lead them down the sales aisle straight to your online checkout. That’s exactly what this book shows you how to do.

This book is for anyone in the web design industry or anyone interested in how to persuade visitors to make subconscious purchasing decisions. Learn to utilize the techniques and strategies that can change the perception and behavior of potential customers in a completely unconscious way. These techniques use scientific breakthroughs in the area of unconscious influence from the latest research into neuroscience, evolutionary psychology and buyer behavior you can now use that science to create magical ways of influencing others. The power of persuasion (the psychology of compliance) uses all the psychological principles that direct human behavior.

Every secret in this book has been rigorously tested, validated, and found reliable academically and in the real world.

"The most 'common-sense' piece of writing on e-commerce I've ever read. I wish I'd read it sooner!"
M R Baker, CEO, A&M Marketing UK.

The Small Business Guide to the Internet
A Practical Approach to Going Online (Revised 2008 Edition)
by Dr Richard G Lewis BA MSc DComm FCIM

$27.97

Anyone Else Want to Know the Secret to making $ERIOUS Money Online?

1000s of companies have profited from this book’s new research and advice. Don't make any e-business decisions until you read this book. The original book (written in 1998) helped thousands of readers to become rich and saved thousands of readers from losing $1,000s! It explains in detail exactly how some business models are more suited to e-commerce than others, and how any online business can dramatically improve its profits. This highly practical guide describes in detail everything online business owners need to know about e-commerce and how to be successful online, as well as:

• The necessary Strategic Fit for companies to succeed online
• The 10 Strategic Assets ALL successful websites have in common
• Which businesses are ideal for e-commerce today, and which ones will succeed in the future
• Analyses the true costs of doing business online
• Shows how to design and market a profitable website
• Dozens of real-life examples, useful online resources, a comparative list of Internet service providers, and much, much more

"Now, before we launch any online business, we check to see if it scores highly on the Strategic Fit Matrix"
Martin Baker, UK Digital Solutions.