Domain names can be of any length up to 67 characters. However, there appears to be some disagreement about whether a long or short domain name is better. Some argue that shorter domain names are easier to remember, easier to type and far less susceptible to mistakes: for example, “buyit.com” is easier to remember and less prone to typos than “buyitonmywebsitenow.com”.

Others argue that a longer domain name is usually easier on the human memory – for example, “gywh.com” is a sequence of unrelated letters that is difficult to remember and type correctly, whereas if we expand it to its long form, “GetYourWidgetsHere.com”, we are more likely to remember the domain name.

Due to the enormous numbers of domain names out there, it’s increasingly difficult to get short meaningful domain names. If you manage to get a short domain name though, the key is to make sure it’s a meaningful combination of characters and not some obscure initials.

As mentioned previously, long domain names that have your website’s keywords in them also do better in a number of search engines since search engines give preference to keywords that are also found in a domain name.

All this said; go for a shorter name if you can get a meaningful one. If you can’t, avoid the really long ones that verge on the 67 characters so that your customers don’t feel it is a chore to type it in or commit it to memory.

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