List all of your major products and services. For each product or service answer these questions:

• Describe its important features. What is special about it?
• Describe the benefits. That is, what will the product or service do for the customer?
• What is the current and predicted demand for the product or service?
• Describe in depth the product or services you will offer.
• What factors will give you competitive advantages or disadvantages? Examples include level of quality or unique or proprietary features, etc.
• What are the pricing, fee, or leasing structures, of your product or service?
• Is the product or service you are selling complimentary to a different product or service?

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