Give an overview of the purpose and commercial aims of the website and how you will try to achieve those aims:

• Website features and facilities
• Online payment system
• Online security
WEBSITE FEATURES AND FACILITIES
Outline exactly how many features and facilities your website will have and explain and justify each one. For example:

• Customer/membership database
• Shopping cart
• Newsletter
• Blog/forum
• Email autoresponder
• Video, 3D, zoom etc. to demonstrate your product

ONLINE PAYMENT SYSTEM
Clarify how customers will pay for your product or service:

• Do you have a credit card processing system?
• If so, which financial institution provided the system?
• Do you have an online Merchant ID?
• If so, which financial institution provided the Merchant ID?
• Into which bank account will sales revenue be paid?
• What will be the yearly, monthly and transaction fees?

ONLINE SECURITY
Mention the security systems and features that are in place to protect your online business:

• Can you guarantee your website’s continuous uptime?
• Have you taken every reasonable step to ensure the privacy of your customers’ personal and financial information?
• What disaster recovery, data recovery and data backup procedures do you have in place?
• Do you have any firewalls, anti-virus or anti-hacking software, hardware or systems in place?
• Do you have any digital security certificates?

I’d like to hear what you’ve got to say about business planning. Please leave a comment…